Case Studies
Jaguar hits the road with Yahoo!® Mobile
Some of the biggest brand names in entertainment, finance, autos, consumer technology and packaged goods have already taken advantage of Yahoo! Mobile Ad Services. Jaguar successfully used Yahoo! Mobile to take their brand on the road and engage consumers in the new XF experience.
JAGUAR XF PRE-LAUNCH
Client Need
Communicate the Jaguar XF Sedan's breakthrough styling and unique features to auto enthusiasts.
Campaign Goal
Drive qualified traffic to the XF mobile website to engage in the XF Experience.
Tactics
Leverage Yahoo! mobile's broad reach and hyper-targeted advertising
Results
Yahoo! audience on the Jaguar mobile site was highly engaged, with:
- Video played 11,468 times
- 2,447 leads - 1,478 emails collected - 969 consumers located a dealer
Using Yahoo! Mobile Ads, Jaguar North America was able to catch up with their consumers, and inject some high-octane branding into the mobile internet experience.
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"Jaguar's first venture into mobile advertising with Yahoo! to promote the launch of the new 2009 XF Sedan was a success. Yahoo! Mobile has proven to be a valuable avenue through which we are able to reach an emerging customer base of mobile users who are an ideal fit with the Jaguar brand."
- Jaguar North America